Media Strategy
After compiling our research, we create a media strategy to define how we will approach the media on both a local and national level from the appropriate angle. Special events and newsworthy items may arise, presenting opportunities to publicize you and your book.
Press Materials
We develop an original media kit for each of our authors, consisting of:
News Release
Pitch Letter
Publicity Photo
Personal Bio
Proposed Interview Questions
Personalized Fax Sheets
Promotional Material
We guarantee an innovative, aggressive approach to preparing your detailed and personalized marketing plan that will serve as the driving force behind your book’s success.
Targets & Tactics
Television
A three-minute interview is invaluable when weighed against the cost of three minutes of advertising. We maintain close relationships with network and syndicate producers and guest coordinators from national and local cable to network and syndicated television.
Radio
Radio is highly important to your book’s publicity plan. We make a concentrated effort to pursue radio interviews, using our research on target audiences, demographic markets, Arbitron ratings, wattages and frequencies, to focus on the stations best suited for your book. Our ability to secure Morning Drive Time Radio, Radio Industry Publications, and National Radio interviews is among the best in the business.
Satellite Radio Services
We will pitch your book to the networks that broadcast satellite radio interviews at the most affordable rates in the business. Unlike other publicity firms who charge high prices for satellite tours, we take advantage of the opportunities presented in this medium. Since we know every nook and cranny of the radio industry, we can successfully publicize a book and pass the savings on to you.
Newspaper
From book review to gardening, from features to sports, we will ensure that all appropriate editors are introduced to your book. Newspapers offer the widest diversity of audience and depth of coverage, and we will make sure that your book receives exposure in as many newspapers as possible.
Wire Services
Wire services distribute up-to-the-minute news releases from around the world to both print and broadcast media. These services are excellent resources for achieving global publicity. We keep in close contact with wire service reporters around the country. The Associated Press is the most recognized wire service, but we dig deeper to find specialized wire services such as Reuters, Royce-Graham, and USA Today Wire.
Magazines
We make a point of keeping abreast of the stories editors are working on, and our awareness of special editions and deadlines will be invaluable to your book’s success.
Magazines are either aimed at the general population or targeted at specific audiences. Since magazines have particular niches—more so than any other medium—we create special media kits for each niche. We will send your book’s galley (if available) to magazine editors, timing the articles and reviews to coincide with your book’s publication date. In addition to pitching magazines targeted to your buying audience, we will seek reviews in literary and book trade magazines that are often overlooked.
Media Tours
If a media tour is appropriate for your book, we will select the most receptive cities. We take care of everything, including travel and hotel arrangements, media escorts, and book signings. We want to provide you with the most profitable and least stressful tour possible.
Often business seminars, speeches, trade shows, and even vacations are incorporated into media tours. When aware of your travel plans, we will arrange media interviews as your schedule permits.
Specialty Services
The details required to publicize a book may seem overwhelming. Not to worry. We can help with the following services.
Contracting Clipping Services — News clippings are required to measure the results of publicity. If you don’t know it happened, it doesn’t count. We work with several clipping services and pass our savings along to you.
Scheduling Book Signings — After your target audiences learns about you and your book, a book signing helps to create a sense of urgency to buy the book now and have it signed. We will time your signings to hit at the peak of their media exposure.
Arranging Press Conferences — Press conferences are essential when a big announcements needs to be made or a hot story is breaking. We will coordinate every detail, from location to seating arrangements. We know the guidelines for generating media attendance and are ready to assist in any way.
Special Events — Book launch parties, roundtable discussions, and speaking engagements are a few examples of the events we are able to arrange to market a book.
Giveaways & Contests — Using this innovative tactic, we help get books mentioned on radio stations that do not interview authors. We create fun games and contests relative to the book’s topic for the station’s listeners, and give away the book as a prize. This is an inexpensive, and fun, form of advertising.
Publicity is by far the best way to promote a book—your book. Contact us and we will make it happen.